Upcoming Concerts

  • May 26
    Crooked Lane Brewing Company - Benefit
    Auburn, CA
  • Jun 05
    Union Square Live
    San Francisco, CA
  • Jun 08
    Michael's On Main
    Soquel, CA
  • Jun 09
    Sweetwater Music Hall
    Mill Valley, CA
  • Jun 19
    Surrealistic Summer Solstice Jam 3
    San Francisco, CA
  • Jul 03
    Union Square Live
    San Francisco, CA
  • Jul 05
    Winston's
    San Diego, CA
  • Jul 06
    Teragram Ballroom
    Los Angeles, CA
  • Jul 07
    Bogie's at the Westlake Village Inn
    Westlake, CA
  • Jul 17
    Union Square Live
    San Francisco, CA
May 26
Crooked Lane Brewing Company - Benefit - Auburn, CA
Jun 5
Union Square Live - San Francisco, CA
Jun 8
Michael's On Main - Soquel, CA
Jun 9
Sweetwater Music Hall - Mill Valley, CA
Jun 19
Surrealistic Summer Solstice Jam 3 - San Francisco, CA
Jul 3
Union Square Live - San Francisco, CA
Jul 5
Winston's - San Diego, CA
Jul 6
Teragram Ballroom - Los Angeles, CA
Jul 7
Bogie's at the Westlake Village Inn - Westlake, CA
Jul 17
Union Square Live - San Francisco, CA

Moonalice News

  • Jerry Day in San Francisco: check out the video archive!
  • Check this epic show from the Hopmonk in Sebastopol
  • Moonalice plays Dead!!!
  • Enjoy the video archive from Humbrews in Arcata, CA!
  • Enjoy the video archive from Moonalice at Fais Do Do in LA!
  • Enjoy archive video from 4/20!!!
  • Compliance with Global Data Protection Regulation (GDPR)
  • Hardly Strictly Bluegrass - A Privilege To Play
  • LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
  • Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center
Jerry Day in San Francisco: check out the video archive!
Check this epic show from the Hopmonk in Sebastopol
Moonalice plays Dead!!!
Enjoy the video archive from Humbrews in Arcata, CA!
Enjoy the video archive from Moonalice at Fais Do Do in LA!
Enjoy archive video from 4/20!!!
Compliance with Global Data Protection Regulation (GDPR)
Hardly Strictly Bluegrass - A Privilege To Play
LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center

What To Watch (Archive)

  • Apr 14, 2019 / Special Los Lobos Stream from Sweetwater! (Mill Valley)
    Moonalice is supporting streaming of a this Los Lobos show at The Sweetwater in Mill Valley! As the show ...
  • Dec 15, 2018 / Gypsy Sally's (Washington )
  • May 25, 2019 / BottleRock Music Festival (Bai Stage) (Napa Valley)
  • May 24, 2019 / Occidental Center for the Arts (Occidental)
    According to Moonalice legend, the world is a filled with contrasts. Night and day. Land and sea. Swee...
  • Jan 10, 2019 / Sweetwater Music Hall (Mill Valley)
    According to Moonalice legend, this is a new year. They are calling it 2019, but a friend of ours hopes ...
  • Apr 20, 2019 / Slim's 420 Gathering of the Tribe! (San Francisco)
    According to Moonalice legend, the Tribe gathers every year around this time to elevate its profile. By ...
  • Dec 16, 2018 / The Saint (Asbury Park)
  • Dec 13, 2018 / MilkBoy (Philadelphia)
  • Dec 17, 2018 / Still Partners (Sea Cliff)
  • Dec 14, 2018 / The Capitol Theatre (Port Chester)
Apr 14, 2019 / Special Los Lobos Stream from Sweetwater! (Mill Valley)
Moonalice is supporting streaming of a this Los Lobos show at The Sweetwater in Mill Valley! As the show ...
Dec 15, 2018 / Gypsy Sally's (Washington )
May 25, 2019 / BottleRock Music Festival (Bai Stage) (Napa Valley)
May 24, 2019 / Occidental Center for the Arts (Occidental)
According to Moonalice legend, the world is a filled with contrasts. Night and day. Land and sea. Swee...
Jan 10, 2019 / Sweetwater Music Hall (Mill Valley)
According to Moonalice legend, this is a new year. They are calling it 2019, but a friend of ours hopes ...
Apr 20, 2019 / Slim's 420 Gathering of the Tribe! (San Francisco)
According to Moonalice legend, the Tribe gathers every year around this time to elevate its profile. By ...
Dec 16, 2018 / The Saint (Asbury Park)
Dec 13, 2018 / MilkBoy (Philadelphia)
Dec 17, 2018 / Still Partners (Sea Cliff)
Dec 14, 2018 / The Capitol Theatre (Port Chester)

From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!

Roger McNamee is both a musician as well as an admin of his band Moonalice’s Facebook page. Over the past five years Moonalice has built itself from a small regional band in San Francisco, to a national touring act, and, according to Roger, “Our Facebook page has been the key way that we’ve done that.”

In an interview in Mashable last year Roger described his “5 Tips For Facebook Marketing Success.”

1. Post a Lot. How much is a lot? Between 10 and 20 times a day. Roger says, "There's no chance of anyone getting more than a few." Content is important too. He continues, "If you're sending spam, that's horseshit."
2. Take Risks. Roger’s love of animals is reflected in the feed. He says that initially some fans were turned off by the animal shots, but overall the lovers outnumbered the haters, and the animals survived to become a key part of the content.
3. Buy Facebook Ads. Roger stresses that the content of the ads — which are usually posts that are boosted to be seen by a wider circle of potential fans — is very important, "We look for real stories, authenticity."
4. Make it a Real Dialogue. A Facebook Page shouldn't be a vehicle for one-way communication. "Answer the emails, 'Like' the comments," Roger says. "Let them know their voice matters."
5. Be Upbeat. In contrast to traditional media, Facebook is mostly full of good news, Roger says. A sour attitude doesn't play well on the platform. "Don't sit there and whine at people. Remember, this is supposed to be fun."

In this video Roger describes how Moonalice has grown its Facebook audience through consistently engaging content – music, art, humor and really funny animal pictures and through spending a few dollars each month to reach a lot more people.

“We’ve worked super hard on content to make it something people will share,” Roger says, and continues, “Moonalice has developed a relationship with its fans and delivers content consistent with that relationship.”

Roger makes the case that anyone can do what Moonalice has done and describes how the person who works with him has done just this with a number of other pages, and across a lot of different categories. He concludes by saying, “It’s not hard. It’s really, really gratifying when it works.”

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Tribe Comments

alright brother