Upcoming Concerts

  • Apr 18
    Felton Music Hall
    Felton, CA
  • Apr 19
    Rancho Nicasio
    Nicasio, CA
  • Apr 20
    HopMonk Tavern
    Sebastopol, CA
  • May 25
    BottleRock Napa Valley Festival
    Napa, CA
  • Jul 27
    Petaluma Music Festival
    Petaluma, CA
Apr 18
Felton Music Hall - Felton, CA
Apr 19
Rancho Nicasio - Nicasio, CA
Apr 20
HopMonk Tavern - Sebastopol, CA
May 25
BottleRock Napa Valley Festival - Napa, CA
Jul 27
Petaluma Music Festival - Petaluma, CA

Moonalice News

  • Let's Rock The World One Tree At A Time!
  • Commemorating the 1969 Harlem Cultural Festival!!!
  • Moonalice Minute: Lester & Dylan Chambers (Episode 1)
  • Poster Artist Feature: Dennis Larkins Interview
  • Acoustic Guitar reviews Full Moonalice, Volume 2!!
  • Moonalice plays a set on Jam In The Van
  • Glide Magazine interviews Pete Sears!
  • Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
  • PopMatters: Bottlerock Napa review … featuring Moonalice
  • Moonalice Will Not Play Indoors Until Further Notice
Let's Rock The World One Tree At A Time!
Commemorating the 1969 Harlem Cultural Festival!!!
Moonalice Minute: Lester & Dylan Chambers (Episode 1)
Poster Artist Feature: Dennis Larkins Interview
Acoustic Guitar reviews Full Moonalice, Volume 2!!
Moonalice plays a set on Jam In The Van
Glide Magazine interviews Pete Sears!
Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
PopMatters: Bottlerock Napa review … featuring Moonalice
Moonalice Will Not Play Indoors Until Further Notice

What To Watch (Archive)

  • Aug 19, 2023 / Saturday Stream (Howling Moon Studio)
  • Dec 2, 2023 / HopMonk Tavern (Sebastopol)
    According to Moonalice legend, every member of the tribe has a spirit animal. Some are Siamese cats, oth...
  • Dec 1, 2023 / Odd Fellows Lodge (Auburn)
    According to Moonalice Legend, dinosaurs once roamed the foothills of the Sierras. Recent fossil discover...
  • Sep 2, 2023 / Felton Music Hall (Felton)
    According to Moonalice legend, we are really happy we are not at Burning Man. Apparently, a huge storm de...
  • Sep 1, 2023 / The Chapel (San Francisco)
    According to Moonalice legend, we are totally psyched to be back at the Chapel. People showed us the secu...
  • Aug 27, 2023 / Terrapin Crossroads Presents: Sunday Daydream Vol. 2 @ Stafford Lake Park (Novato)
    According to Moonalice legend, we have gathered here at Stafford Lake for Sunshine Daydream 2. It is a b...
  • Aug 31, 2023 / Rebroadcast of Hardly Strictly Bluegrass 22 with new Audio & Video (San Francisco)
    This rebroadcast of the 2022 Hardly Strictly Bluegrass show with new and im...
  • Nov 30, 2023 / The Guild Theatre (Menlo Park)
    According to Moonalice legend, the Peninsula between San Francisco and San Jose has many beautiful places...
  • Feb 3, 2024 / Saturday Stream (Howling Moon Studio)
  • Aug 26, 2023 / Saturday Stream (Howling Moon Studio)
Aug 19, 2023 / Saturday Stream (Howling Moon Studio)
Dec 2, 2023 / HopMonk Tavern (Sebastopol)
According to Moonalice legend, every member of the tribe has a spirit animal. Some are Siamese cats, oth...
Dec 1, 2023 / Odd Fellows Lodge (Auburn)
According to Moonalice Legend, dinosaurs once roamed the foothills of the Sierras. Recent fossil discover...
Sep 2, 2023 / Felton Music Hall (Felton)
According to Moonalice legend, we are really happy we are not at Burning Man. Apparently, a huge storm de...
Sep 1, 2023 / The Chapel (San Francisco)
According to Moonalice legend, we are totally psyched to be back at the Chapel. People showed us the secu...
Aug 27, 2023 / Terrapin Crossroads Presents: Sunday Daydream Vol. 2 @ Stafford Lake Park (Novato)
According to Moonalice legend, we have gathered here at Stafford Lake for Sunshine Daydream 2. It is a b...
Aug 31, 2023 / Rebroadcast of Hardly Strictly Bluegrass 22 with new Audio & Video (San Francisco)
This rebroadcast of the 2022 Hardly Strictly Bluegrass show with new and im...
Nov 30, 2023 / The Guild Theatre (Menlo Park)
According to Moonalice legend, the Peninsula between San Francisco and San Jose has many beautiful places...
Feb 3, 2024 / Saturday Stream (Howling Moon Studio)
Aug 26, 2023 / Saturday Stream (Howling Moon Studio)

From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!

Roger McNamee is both a musician as well as an admin of his band Moonalice’s Facebook page. Over the past five years Moonalice has built itself from a small regional band in San Francisco, to a national touring act, and, according to Roger, “Our Facebook page has been the key way that we’ve done that.”

In an interview in Mashable last year Roger described his “5 Tips For Facebook Marketing Success.”

1. Post a Lot. How much is a lot? Between 10 and 20 times a day. Roger says, "There's no chance of anyone getting more than a few." Content is important too. He continues, "If you're sending spam, that's horseshit."
2. Take Risks. Roger’s love of animals is reflected in the feed. He says that initially some fans were turned off by the animal shots, but overall the lovers outnumbered the haters, and the animals survived to become a key part of the content.
3. Buy Facebook Ads. Roger stresses that the content of the ads — which are usually posts that are boosted to be seen by a wider circle of potential fans — is very important, "We look for real stories, authenticity."
4. Make it a Real Dialogue. A Facebook Page shouldn't be a vehicle for one-way communication. "Answer the emails, 'Like' the comments," Roger says. "Let them know their voice matters."
5. Be Upbeat. In contrast to traditional media, Facebook is mostly full of good news, Roger says. A sour attitude doesn't play well on the platform. "Don't sit there and whine at people. Remember, this is supposed to be fun."

In this video Roger describes how Moonalice has grown its Facebook audience through consistently engaging content – music, art, humor and really funny animal pictures and through spending a few dollars each month to reach a lot more people.

“We’ve worked super hard on content to make it something people will share,” Roger says, and continues, “Moonalice has developed a relationship with its fans and delivers content consistent with that relationship.”

Roger makes the case that anyone can do what Moonalice has done and describes how the person who works with him has done just this with a number of other pages, and across a lot of different categories. He concludes by saying, “It’s not hard. It’s really, really gratifying when it works.”

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Tribe Comments

1139794827@facebook's picture

alright brother