Upcoming Concerts

  • Apr 20
    Slim's 420 Gathering of the Tribe!
    San Francisco, CA
  • May 24
    Occidental Center for the Arts
    Occidental, CA
  • May 25
    BottleRock Music Festival
    Napa Valley, CA
  • Jun 08
    Michael's On Main
    Soquel, CA
  • Jun 09
    Sweetwater Music Hall
    Mill Valley, CA
  • Aug 01
    Moraga Summer Concert Series
    Moraga, CA
  • Aug 03
    Petaluma Music Festival
    Petaluma, CA
  • Aug 23
    LOCKN Festival
    Arrington, VA
Apr 20
Slim's 420 Gathering of the Tribe! - San Francisco, CA
May 24
Occidental Center for the Arts - Occidental, CA
May 25
BottleRock Music Festival - Napa Valley, CA
Jun 8
Michael's On Main - Soquel, CA
Jun 9
Sweetwater Music Hall - Mill Valley, CA
Aug 1
Moraga Summer Concert Series - Moraga, CA
Aug 3
Petaluma Music Festival - Petaluma, CA
Aug 23
LOCKN Festival - Arrington, VA

Moonalice News

  • Jerry Day in San Francisco: check out the video archive!
  • Check this epic show from the Hopmonk in Sebastopol
  • Moonalice plays Dead!!!
  • Enjoy the video archive from Humbrews in Arcata, CA!
  • Enjoy the video archive from Moonalice at Fais Do Do in LA!
  • Enjoy archive video from 4/20!!!
  • Compliance with Global Data Protection Regulation (GDPR)
  • Hardly Strictly Bluegrass - A Privilege To Play
  • LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
  • Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center
Jerry Day in San Francisco: check out the video archive!
Check this epic show from the Hopmonk in Sebastopol
Moonalice plays Dead!!!
Enjoy the video archive from Humbrews in Arcata, CA!
Enjoy the video archive from Moonalice at Fais Do Do in LA!
Enjoy archive video from 4/20!!!
Compliance with Global Data Protection Regulation (GDPR)
Hardly Strictly Bluegrass - A Privilege To Play
LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center

What To Watch (Archive)

  • Dec 1, 2018 / The Reel Fish Shop (Sonoma)
    According to Moonalice Legend, tonight is our final concert of 2018. It has been a mind blowing year ......
  • Dec 14, 2018 / The Capitol Theatre (Port Chester)
  • Dec 15, 2018 / Gypsy Sally's (Washington )
  • Dec 12, 2018 / The Rising Sun Barn (Telford)
  • Nov 30, 2018 / Odd Fellows Hall (Auburn)
    According to Moonalice legend, we have long been fascinated by the Independent Organization of Odd Fellow...
  • Dec 13, 2018 / MilkBoy (Philadelphia)
  • Nov 25, 2018 / Moe's Alley (Santa Cruz)
    According to Moonalice legend, the climate is changing. After decades of being chill, the climate is get...
  • Jan 10, 2019 / Sweetwater Music Hall (Mill Valley)
    According to Moonalice legend, this is a new year. They are calling it 2019, but a friend of ours hopes ...
  • Dec 17, 2018 / Still Partners (Sea Cliff)
  • Dec 16, 2018 / The Saint (Asbury Park)
Dec 1, 2018 / The Reel Fish Shop (Sonoma)
According to Moonalice Legend, tonight is our final concert of 2018. It has been a mind blowing year ......
Dec 14, 2018 / The Capitol Theatre (Port Chester)
Dec 15, 2018 / Gypsy Sally's (Washington )
Dec 12, 2018 / The Rising Sun Barn (Telford)
Nov 30, 2018 / Odd Fellows Hall (Auburn)
According to Moonalice legend, we have long been fascinated by the Independent Organization of Odd Fellow...
Dec 13, 2018 / MilkBoy (Philadelphia)
Nov 25, 2018 / Moe's Alley (Santa Cruz)
According to Moonalice legend, the climate is changing. After decades of being chill, the climate is get...
Jan 10, 2019 / Sweetwater Music Hall (Mill Valley)
According to Moonalice legend, this is a new year. They are calling it 2019, but a friend of ours hopes ...
Dec 17, 2018 / Still Partners (Sea Cliff)
Dec 16, 2018 / The Saint (Asbury Park)

From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!

Roger McNamee is both a musician as well as an admin of his band Moonalice’s Facebook page. Over the past five years Moonalice has built itself from a small regional band in San Francisco, to a national touring act, and, according to Roger, “Our Facebook page has been the key way that we’ve done that.”

In an interview in Mashable last year Roger described his “5 Tips For Facebook Marketing Success.”

1. Post a Lot. How much is a lot? Between 10 and 20 times a day. Roger says, "There's no chance of anyone getting more than a few." Content is important too. He continues, "If you're sending spam, that's horseshit."
2. Take Risks. Roger’s love of animals is reflected in the feed. He says that initially some fans were turned off by the animal shots, but overall the lovers outnumbered the haters, and the animals survived to become a key part of the content.
3. Buy Facebook Ads. Roger stresses that the content of the ads — which are usually posts that are boosted to be seen by a wider circle of potential fans — is very important, "We look for real stories, authenticity."
4. Make it a Real Dialogue. A Facebook Page shouldn't be a vehicle for one-way communication. "Answer the emails, 'Like' the comments," Roger says. "Let them know their voice matters."
5. Be Upbeat. In contrast to traditional media, Facebook is mostly full of good news, Roger says. A sour attitude doesn't play well on the platform. "Don't sit there and whine at people. Remember, this is supposed to be fun."

In this video Roger describes how Moonalice has grown its Facebook audience through consistently engaging content – music, art, humor and really funny animal pictures and through spending a few dollars each month to reach a lot more people.

“We’ve worked super hard on content to make it something people will share,” Roger says, and continues, “Moonalice has developed a relationship with its fans and delivers content consistent with that relationship.”

Roger makes the case that anyone can do what Moonalice has done and describes how the person who works with him has done just this with a number of other pages, and across a lot of different categories. He concludes by saying, “It’s not hard. It’s really, really gratifying when it works.”

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Tribe Comments

alright brother