Upcoming Concerts

  • Sep 10
    Union Square Live
    San Francisco, CA
  • Sep 13
    HopMonk Tavern
    Novato, CA
  • Sep 14
    Sweetwater Music Hall
    Mill Valley, CA
  • Sep 18
    Fenix Live
    San Rafael, CA
  • Sep 19
    KZFR presents @ Lost on Main
    Chico, CA
  • Sep 26
    Orpheum Theater
    Flagstaff, AZ
  • Sep 27
    The Hut
    Tucson, AZ
  • Sep 28
    Cactus Jacks
    Phoenix, AZ
  • Oct 05
    Hardly Strictly Bluegrass Festival
    San Francisco, CA
  • Oct 08
    Union Square Live
    San Francisco, CA
Sep 10
Union Square Live - San Francisco, CA
Sep 13
HopMonk Tavern - Novato, CA
Sep 14
Sweetwater Music Hall - Mill Valley, CA
Sep 18
Fenix Live - San Rafael, CA
Sep 19
KZFR presents @ Lost on Main - Chico, CA
Sep 26
Orpheum Theater - Flagstaff, AZ
Sep 27
The Hut - Tucson, AZ
Sep 28
Cactus Jacks - Phoenix, AZ
Oct 5
Hardly Strictly Bluegrass Festival - San Francisco, CA
Oct 8
Union Square Live - San Francisco, CA

Moonalice News

  • Moonalice featured in SF Giants' video for Jerry Garcia Night
  • From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!
  • SF Weekly Blog: Candy and Pot: What to Do on the 4/20 Easter Weekend
  • 18 Mind Blowing Posters In Moonalice 2014 4/20 Poster Set!!!
  • Moonalice Returns to BottleRock Napa Festival For Two Shows!!! #BRNV
  • Carolyn Ferris And Roger McNamee Debut Sunday Art And Music Series In Napa
  • Moonalice 4/20 Celebration with Special Guest David Nelson!!!
  • Concert In Celebration Of The National Baseball Hall Of Fame & Museum's 75th Anniversary
  • Plucking the strings of the guitar business - Gibson celebrates going back to the future!!!
  • Is Music the Key to Success?
Moonalice featured in SF Giants' video for Jerry Garcia Night
From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!
SF Weekly Blog: Candy and Pot: What to Do on the 4/20 Easter Weekend
18 Mind Blowing Posters In Moonalice 2014 4/20 Poster Set!!!
Moonalice Returns to BottleRock Napa Festival For Two Shows!!! #BRNV
Carolyn Ferris And Roger McNamee Debut Sunday Art And Music Series In Napa
Moonalice 4/20 Celebration with Special Guest David Nelson!!!
Concert In Celebration Of The National Baseball Hall Of Fame & Museum's 75th Anniversary
Plucking the strings of the guitar business - Gibson celebrates going back to the future!!!
Is Music the Key to Success?

What To Watch (Archive)

  • July 8, 2014 / Delancey Street (San Francisco, CA)
    Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
  • July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
    With Larry Campbell and the Midnight Ramble Band. Spiritual.
  • Jul 3, 2013 / TRI Studios (Weir Studio, CA)
    If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
  • Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
    Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
  • Oct 6, 2013 / HSB (San Francisco, CA)
    HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
  • July 9, 2014 / Union Square Live (San Francisco, CA)
    Free show in San Francisco's most famous square.
  • July 2, 2014 / Truckee Amphitheater (Truckee, CA)
    This beautiful venue near Lake Tahoe was packed ... huge fun!
  • Aug 5, 2013 / AT&T Park (San Francisco, CA)
    We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
  • July 30, 2014 / The Cutting Room (NYC)
    Amazing venue in Manhattan's garment district. Jason Crosby joins us.
  • July 26, 2014 / Jerry Jam (Bath, NH)
    Really fun festival in northern NH
July 8, 2014 / Delancey Street (San Francisco, CA)
Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
With Larry Campbell and the Midnight Ramble Band. Spiritual.
Jul 3, 2013 / TRI Studios (Weir Studio, CA)
If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
Oct 6, 2013 / HSB (San Francisco, CA)
HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
July 9, 2014 / Union Square Live (San Francisco, CA)
Free show in San Francisco's most famous square.
July 2, 2014 / Truckee Amphitheater (Truckee, CA)
This beautiful venue near Lake Tahoe was packed ... huge fun!
Aug 5, 2013 / AT&T Park (San Francisco, CA)
We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
July 30, 2014 / The Cutting Room (NYC)
Amazing venue in Manhattan's garment district. Jason Crosby joins us.
July 26, 2014 / Jerry Jam (Bath, NH)
Really fun festival in northern NH

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

1 comments | Login or Register to post comments

Tribe Comments

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry