Upcoming Concerts

  • Aug 02
    Baseball Hall of Fame 75th Anniversary
    Cooperstown, NY
  • Aug 06
    Union Square Live
    San Francisco, CA
  • Aug 07
    Moraga Summer Concert Series
    Moraga, CA
  • Aug 08
    Alamo Free Summer Concert Series
    Alamo, CA
  • Aug 09
    Twilight Concert Series
    Palo Alto, CA
  • Aug 12
    Jerry Garcia Tribute Night @ SF Giants
    San Francisco, CA
  • Aug 14
    Woodlands Tavern
    Columbus, OH
  • Aug 16
    Fur Peace Ranch
    Pomeroy, OH
  • Aug 22
    Uptown Theatre
    Napa, CA
  • Aug 23
    Sierra View Music Festival
    Oakdale, CA
Aug 2
Baseball Hall of Fame 75th Anniversary - Cooperstown, NY
Aug 6
Union Square Live - San Francisco, CA
Aug 7
Moraga Summer Concert Series - Moraga, CA
Aug 8
Alamo Free Summer Concert Series - Alamo, CA
Aug 9
Twilight Concert Series - Palo Alto, CA
Aug 12
Jerry Garcia Tribute Night @ SF Giants - San Francisco, CA
Aug 14
Woodlands Tavern - Columbus, OH
Aug 16
Fur Peace Ranch - Pomeroy, OH
Aug 22
Uptown Theatre - Napa, CA
Aug 23
Sierra View Music Festival - Oakdale, CA

Moonalice News

  • From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!
  • SF Weekly Blog: Candy and Pot: What to Do on the 4/20 Easter Weekend
  • 18 Mind Blowing Posters In Moonalice 2014 4/20 Poster Set!!!
  • Moonalice Returns to BottleRock Napa Festival For Two Shows!!! #BRNV
  • Carolyn Ferris And Roger McNamee Debut Sunday Art And Music Series In Napa
  • Moonalice 4/20 Celebration with Special Guest David Nelson!!!
  • Concert In Celebration Of The National Baseball Hall Of Fame & Museum's 75th Anniversary
  • Plucking the strings of the guitar business - Gibson celebrates going back to the future!!!
  • Is Music the Key to Success?
  • Roger McNamee - 11 Albums That Stuck With Me
From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!
SF Weekly Blog: Candy and Pot: What to Do on the 4/20 Easter Weekend
18 Mind Blowing Posters In Moonalice 2014 4/20 Poster Set!!!
Moonalice Returns to BottleRock Napa Festival For Two Shows!!! #BRNV
Carolyn Ferris And Roger McNamee Debut Sunday Art And Music Series In Napa
Moonalice 4/20 Celebration with Special Guest David Nelson!!!
Concert In Celebration Of The National Baseball Hall Of Fame & Museum's 75th Anniversary
Plucking the strings of the guitar business - Gibson celebrates going back to the future!!!
Is Music the Key to Success?
Roger McNamee - 11 Albums That Stuck With Me

What To Watch (Archive)

  • Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
    Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
  • Oct 6, 2013 / HSB (San Francisco, CA)
    HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
  • Sep 27, 2013 / The Linda (Albany, NY)
    Venue was once a bank - the band's green room was in the walk-in safe - and it was packed to the rafters.
  • May 7, 2013 / Delancey Street (SF, CA)
    The clients at Delancey Street are all in recovery from one thing or another, and we are the only band that plays there
  • Jul 3, 2013 / TRI Studios (Weir Studio, CA)
    If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
  • Oct 9, 2013 / Union Square (San Francisco, CA)
    Union Square is an SF landmark & we play free shows every summer month - this was our final 2013 appearance!
  • Aug 5, 2013 / AT&T Park (San Francisco, CA)
    We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
Oct 6, 2013 / HSB (San Francisco, CA)
HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
Sep 27, 2013 / The Linda (Albany, NY)
Venue was once a bank - the band's green room was in the walk-in safe - and it was packed to the rafters.
May 7, 2013 / Delancey Street (SF, CA)
The clients at Delancey Street are all in recovery from one thing or another, and we are the only band that plays there
Jul 3, 2013 / TRI Studios (Weir Studio, CA)
If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
Oct 9, 2013 / Union Square (San Francisco, CA)
Union Square is an SF landmark & we play free shows every summer month - this was our final 2013 appearance!
Aug 5, 2013 / AT&T Park (San Francisco, CA)
We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

1 comments | Login or Register to post comments

Tribe Comments

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry