Upcoming Concerts

  • May 29
    Doobie Decibel System Duo @ Bottlerock Music Festival (JaM Cellars activation)
    Napa, CA
  • May 30
    The Mill Valley Memorial Day Parade
    Mill Valley, CA
  • Jun 04
    Doobie Decibel System Trio @ The Acoustic
    Bridgeport, CT
  • Jun 06
    Doobie Decibel System @ Still Partners
    Sea Cliff, NY
  • Jun 08
    Doobie Decibel System Band @ Union Square
    San Francisco, CA
  • Jun 16
    Doobie Decibel System Band @ Moe's Alley
    Santa Cruz, CA
  • Jun 17
    Doobie Decibel System Band @ Oakland Museum
    Oakland, CA
  • Jun 23
    Doobie Decibel System Band @ Terrapin Crossroads
    San Rafael , CA
  • Jun 24
    Doobie Decibel System Band @ Crazy Horse
    Nevada City, CA
  • Jun 25
    Doobie Decibel System Band @ Lost on Main
    Chico, CA
May 29
Doobie Decibel System Duo @ Bottlerock Music Festival (JaM Cellars activation) - Napa, CA
May 30
The Mill Valley Memorial Day Parade - Mill Valley, CA
Jun 4
Doobie Decibel System Trio @ The Acoustic - Bridgeport, CT
Jun 6
Doobie Decibel System @ Still Partners - Sea Cliff, NY
Jun 8
Doobie Decibel System Band @ Union Square - San Francisco, CA
Jun 16
Doobie Decibel System Band @ Moe's Alley - Santa Cruz, CA
Jun 17
Doobie Decibel System Band @ Oakland Museum - Oakland, CA
Jun 23
Doobie Decibel System Band @ Terrapin Crossroads - San Rafael , CA
Jun 24
Doobie Decibel System Band @ Crazy Horse - Nevada City, CA
Jun 25
Doobie Decibel System Band @ Lost on Main - Chico, CA

Moonalice News

  • Moonalice 2016 Back in Time Couch Tour!!!
  • Moonalice will perform at BottleRock Napa 2016!!!
  • Moonalice Radio station on the internet!!!
  • Bread & Roses Gives an Award to Moonalice!
  • Moonalice in San Francisco Chronicle!
  • Bass Player Magazine promotes Moonalice and Jason Crosby & Friends!
  • Moonalice Rocks BottleRock!!!
  • Bands to Watch at BottleRock: Moonalice
  • Moonalice Rocks Twitter's Periscope!
  • Moonalice in Monterey Herald
Moonalice 2016 Back in Time Couch Tour!!!
Moonalice will perform at BottleRock Napa 2016!!!
Moonalice Radio station on the internet!!!
Bread & Roses Gives an Award to Moonalice!
Moonalice in San Francisco Chronicle!
Bass Player Magazine promotes Moonalice and Jason Crosby & Friends!
Moonalice Rocks BottleRock!!!
Bands to Watch at BottleRock: Moonalice
Moonalice Rocks Twitter's Periscope!
Moonalice in Monterey Herald

What To Watch (Archive)

  • July 8, 2014 / Delancey Street (San Francisco, CA)
    Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
  • Aug 5, 2013 / AT&T Park (San Francisco, CA)
    We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
  • July 9, 2014 / Union Square Live (San Francisco, CA)
    Free show in San Francisco's most famous square.
  • July 30, 2014 / The Cutting Room (NYC)
    Amazing venue in Manhattan's garment district. Jason Crosby joins us.
  • July 2, 2014 / Truckee Amphitheater (Truckee, CA)
    This beautiful venue near Lake Tahoe was packed ... huge fun!
  • July 26, 2014 / Jerry Jam (Bath, NH)
    Really fun festival in northern NH
  • Oct 6, 2013 / HSB (San Francisco, CA)
    HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
  • Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
    Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
  • Jul 3, 2013 / TRI Studios (Weir Studio, CA)
    If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
  • July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
    With Larry Campbell and the Midnight Ramble Band. Spiritual.
July 8, 2014 / Delancey Street (San Francisco, CA)
Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
Aug 5, 2013 / AT&T Park (San Francisco, CA)
We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
July 9, 2014 / Union Square Live (San Francisco, CA)
Free show in San Francisco's most famous square.
July 30, 2014 / The Cutting Room (NYC)
Amazing venue in Manhattan's garment district. Jason Crosby joins us.
July 2, 2014 / Truckee Amphitheater (Truckee, CA)
This beautiful venue near Lake Tahoe was packed ... huge fun!
July 26, 2014 / Jerry Jam (Bath, NH)
Really fun festival in northern NH
Oct 6, 2013 / HSB (San Francisco, CA)
HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
Jul 3, 2013 / TRI Studios (Weir Studio, CA)
If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
With Larry Campbell and the Midnight Ramble Band. Spiritual.

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

1 comments | Login or Register to post comments

Tribe Comments

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry