Upcoming Concerts

  • Jul 22
    Doobie Decibel System Band @ Brighton Music Hall
    Boston, MA
  • Jul 23
    Doobie Decibel System Band @ Jerry Jam Festival
    Bath, NH
  • Jul 26
    Doobie Decibel System Band @ Iron Works
    Buffalo, NY
  • Jul 27
    Doobie Decibel System @ The Westcott Theater
    Syracuse, NY
  • Jul 28
    Doobie Decibel System Band @ Putnam Den
    Saratoga Springs, NY
  • Jul 29
    Doobie Decibel System @ Brooklyn Bowl
    Brooklyn, NY
  • Jul 30
    Doobie Decibel System @ Fur Peace Ranch
    Pomeroy, OH
  • Jul 31
    Doobie Decibel System @ Guitarfish Music Festival
    Cisco Grove, CA
  • Aug 03
    Truckee Amphitheater
    Truckee, CA
  • Aug 04
    Rockin' the River Community Concerts @ Guerneville Plaza
    Guerneville, CA
Jul 22
Doobie Decibel System Band @ Brighton Music Hall - Boston, MA
Jul 23
Doobie Decibel System Band @ Jerry Jam Festival - Bath, NH
Jul 26
Doobie Decibel System Band @ Iron Works - Buffalo, NY
Jul 27
Doobie Decibel System @ The Westcott Theater - Syracuse, NY
Jul 28
Doobie Decibel System Band @ Putnam Den - Saratoga Springs, NY
Jul 29
Doobie Decibel System @ Brooklyn Bowl - Brooklyn, NY
Jul 30
Doobie Decibel System @ Fur Peace Ranch - Pomeroy, OH
Jul 31
Doobie Decibel System @ Guitarfish Music Festival - Cisco Grove, CA
Aug 3
Truckee Amphitheater - Truckee, CA
Aug 4
Rockin' the River Community Concerts @ Guerneville Plaza - Guerneville, CA

Moonalice News

  • Doobie Decibel System Band and Midnight North Northeast Tour
  • Thoughts and Prayers
  • Moonalice 2016 Back in Time Couch Tour!!!
  • Moonalice will perform at BottleRock Napa 2016!!!
  • Moonalice Radio station on the internet!!!
  • Bread & Roses Gives an Award to Moonalice!
  • Moonalice in San Francisco Chronicle!
  • Bass Player Magazine promotes Moonalice and Jason Crosby & Friends!
  • Moonalice Rocks BottleRock!!!
  • Bands to Watch at BottleRock: Moonalice
Doobie Decibel System Band and Midnight North Northeast Tour
Thoughts and Prayers
Moonalice 2016 Back in Time Couch Tour!!!
Moonalice will perform at BottleRock Napa 2016!!!
Moonalice Radio station on the internet!!!
Bread & Roses Gives an Award to Moonalice!
Moonalice in San Francisco Chronicle!
Bass Player Magazine promotes Moonalice and Jason Crosby & Friends!
Moonalice Rocks BottleRock!!!
Bands to Watch at BottleRock: Moonalice

What To Watch (Archive)

  • Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
    Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
  • July 9, 2014 / Union Square Live (San Francisco, CA)
    Free show in San Francisco's most famous square.
  • Aug 5, 2013 / AT&T Park (San Francisco, CA)
    We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
  • July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
    With Larry Campbell and the Midnight Ramble Band. Spiritual.
  • July 30, 2014 / The Cutting Room (NYC)
    Amazing venue in Manhattan's garment district. Jason Crosby joins us.
  • July 26, 2014 / Jerry Jam (Bath, NH)
    Really fun festival in northern NH
  • July 2, 2014 / Truckee Amphitheater (Truckee, CA)
    This beautiful venue near Lake Tahoe was packed ... huge fun!
  • July 8, 2014 / Delancey Street (San Francisco, CA)
    Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
  • Jul 3, 2013 / TRI Studios (Weir Studio, CA)
    If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
  • Oct 6, 2013 / HSB (San Francisco, CA)
    HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
July 9, 2014 / Union Square Live (San Francisco, CA)
Free show in San Francisco's most famous square.
Aug 5, 2013 / AT&T Park (San Francisco, CA)
We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
With Larry Campbell and the Midnight Ramble Band. Spiritual.
July 30, 2014 / The Cutting Room (NYC)
Amazing venue in Manhattan's garment district. Jason Crosby joins us.
July 26, 2014 / Jerry Jam (Bath, NH)
Really fun festival in northern NH
July 2, 2014 / Truckee Amphitheater (Truckee, CA)
This beautiful venue near Lake Tahoe was packed ... huge fun!
July 8, 2014 / Delancey Street (San Francisco, CA)
Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
Jul 3, 2013 / TRI Studios (Weir Studio, CA)
If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
Oct 6, 2013 / HSB (San Francisco, CA)
HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

1 comments | Login or Register to post comments

Tribe Comments

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry