Upcoming Concerts

  • Jun 23
    Italian Street Painting Marin
    San Rafael, CA
  • Jun 24
    Italian Street Painting Marin
    San Rafael, CA
  • Jun 25
    Private Event
    San Francisco, CA
  • Jun 27
    Union Square Live
    San Francisco, CA
  • Jun 30
    Sweetwater Music Hall - Benefit for Internet Archive
    Mill Valley, CA
  • Jul 14
    Roger McNamee @ Ain't Necessarily Dead Fest
    Auburn, CA
  • Jul 15
    Roger McNamee @ Sweetwater Music Hall
    Mill Valley, CA
  • Jul 27
    Mission Theater - McMenamins
    Portland, OR
  • Jul 28
    Naked Winery Summerfest
    Hood River, OR
  • Aug 01
    Music in the Park
    Truckee, CA
Jun 23
Italian Street Painting Marin - San Rafael, CA
Jun 24
Italian Street Painting Marin - San Rafael, CA
Jun 25
Private Event - San Francisco, CA
Jun 27
Union Square Live - San Francisco, CA
Jun 30
Sweetwater Music Hall - Benefit for Internet Archive - Mill Valley, CA
Jul 14
Roger McNamee @ Ain't Necessarily Dead Fest - Auburn, CA
Jul 15
Roger McNamee @ Sweetwater Music Hall - Mill Valley, CA
Jul 27
Mission Theater - McMenamins - Portland, OR
Jul 28
Naked Winery Summerfest - Hood River, OR
Aug 1
Music in the Park - Truckee, CA

Moonalice News

  • Enjoy the video archive from Humbrews in Arcata, CA!
  • Enjoy the video archive from Moonalice at Fais Do Do in LA!
  • Enjoy archive video from 4/20!!!
  • Compliance with Global Data Protection Regulation (GDPR)
  • Hardly Strictly Bluegrass - A Privilege To Play
  • LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
  • Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center
  • Honoring The San Francisco Tradition of The Rock Poster!!!
  • Rock Out To The Music Of 1967 at The Surrealistic Summer Solstice Jam On 21 June!!!
  • Happy Birthday Moontunes TM!!!!
Enjoy the video archive from Humbrews in Arcata, CA!
Enjoy the video archive from Moonalice at Fais Do Do in LA!
Enjoy archive video from 4/20!!!
Compliance with Global Data Protection Regulation (GDPR)
Hardly Strictly Bluegrass - A Privilege To Play
LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center
Honoring The San Francisco Tradition of The Rock Poster!!!
Rock Out To The Music Of 1967 at The Surrealistic Summer Solstice Jam On 21 June!!!
Happy Birthday Moontunes TM!!!!

What To Watch (Archive)

  • July 8, 2014 / Delancey Street (San Francisco, CA)
    Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
  • Jul 3, 2013 / TRI Studios (Weir Studio, CA)
    If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
  • Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
    Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
  • July 9, 2014 / Union Square Live (San Francisco, CA)
    Free show in San Francisco's most famous square.
  • July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
    With Larry Campbell and the Midnight Ramble Band. Spiritual.
  • July 2, 2014 / Truckee Amphitheater (Truckee, CA)
    This beautiful venue near Lake Tahoe was packed ... huge fun!
  • July 30, 2014 / The Cutting Room (NYC)
    Amazing venue in Manhattan's garment district. Jason Crosby joins us.
  • Oct 6, 2013 / HSB (San Francisco, CA)
    HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
  • Aug 5, 2013 / AT&T Park (San Francisco, CA)
    We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
  • July 26, 2014 / Jerry Jam (Bath, NH)
    Really fun festival in northern NH
July 8, 2014 / Delancey Street (San Francisco, CA)
Our annual concert at San Francisco's most successful halfway house is always a huge thrill.
Jul 3, 2013 / TRI Studios (Weir Studio, CA)
If you don't know Moonalice and want a quick introduction to our music, this show is as good as you will find.
Dec 29, 2013 / Sweetwater Music (Mill Valley, CA)
Our Psychedelic Sunday shows at Sweetwater occur at 2 in the afternoon - a fantastic time for serious psychedelic music
July 9, 2014 / Union Square Live (San Francisco, CA)
Free show in San Francisco's most famous square.
July 25, 2014 / Midnight Ramble, Levon Helm's Barn (Woodstock, NY)
With Larry Campbell and the Midnight Ramble Band. Spiritual.
July 2, 2014 / Truckee Amphitheater (Truckee, CA)
This beautiful venue near Lake Tahoe was packed ... huge fun!
July 30, 2014 / The Cutting Room (NYC)
Amazing venue in Manhattan's garment district. Jason Crosby joins us.
Oct 6, 2013 / HSB (San Francisco, CA)
HSB: the largest free festival in America draws more than 1/2 a million people. Our adrenal glands were working overtime!!!
Aug 5, 2013 / AT&T Park (San Francisco, CA)
We played two sets before the Giants game. Our band loves baseball, so this giant fun for us (pun intended)
July 26, 2014 / Jerry Jam (Bath, NH)
Really fun festival in northern NH

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

1 comments | Login or Register to post comments

Tribe Comments

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry