Upcoming Concerts

  • May 24
    Occidental Center for the Arts
    Occidental, CA
  • May 25
    BottleRock Music Festival (Bai Stage)
    Napa Valley, CA
  • May 26
    Crooked Lane Brewing Company - Benefit
    Auburn, CA
  • Jun 05
    Union Square Live
    San Francisco, CA
  • Jun 08
    Michael's On Main
    Soquel, CA
  • Jun 09
    Sweetwater Music Hall
    Mill Valley, CA
  • Jun 19
    Surrealistic Summer Solstice Jam 3
    San Francisco, CA
  • Jul 03
    Union Square Live
    San Francisco, CA
  • Jul 05
    Winston's
    San Diego, CA
  • Jul 06
    Teragram Ballroom
    Los Angeles, CA
May 24
Occidental Center for the Arts - Occidental, CA
May 25
BottleRock Music Festival (Bai Stage) - Napa Valley, CA
May 26
Crooked Lane Brewing Company - Benefit - Auburn, CA
Jun 5
Union Square Live - San Francisco, CA
Jun 8
Michael's On Main - Soquel, CA
Jun 9
Sweetwater Music Hall - Mill Valley, CA
Jun 19
Surrealistic Summer Solstice Jam 3 - San Francisco, CA
Jul 3
Union Square Live - San Francisco, CA
Jul 5
Winston's - San Diego, CA
Jul 6
Teragram Ballroom - Los Angeles, CA

Moonalice News

  • Jerry Day in San Francisco: check out the video archive!
  • Check this epic show from the Hopmonk in Sebastopol
  • Moonalice plays Dead!!!
  • Enjoy the video archive from Humbrews in Arcata, CA!
  • Enjoy the video archive from Moonalice at Fais Do Do in LA!
  • Enjoy archive video from 4/20!!!
  • Compliance with Global Data Protection Regulation (GDPR)
  • Hardly Strictly Bluegrass - A Privilege To Play
  • LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
  • Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center
Jerry Day in San Francisco: check out the video archive!
Check this epic show from the Hopmonk in Sebastopol
Moonalice plays Dead!!!
Enjoy the video archive from Humbrews in Arcata, CA!
Enjoy the video archive from Moonalice at Fais Do Do in LA!
Enjoy archive video from 4/20!!!
Compliance with Global Data Protection Regulation (GDPR)
Hardly Strictly Bluegrass - A Privilege To Play
LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
Moonalice To Play At Slide Ranch Grand Opening Of New Farm-to-Table Teaching Center

What To Watch (Archive)

  • Apr 20, 2019 / Slim's 420 Gathering of the Tribe! (San Francisco)
    According to Moonalice legend, the Tribe gathers every year around this time to elevate its profile. By ...
  • Dec 17, 2018 / Still Partners (Sea Cliff)
  • Dec 1, 2018 / The Reel Fish Shop (Sonoma)
    According to Moonalice Legend, tonight is our final concert of 2018. It has been a mind blowing year ......
  • Dec 12, 2018 / The Rising Sun Barn (Telford)
  • Dec 16, 2018 / The Saint (Asbury Park)
  • Jan 10, 2019 / Sweetwater Music Hall (Mill Valley)
    According to Moonalice legend, this is a new year. They are calling it 2019, but a friend of ours hopes ...
  • Dec 14, 2018 / The Capitol Theatre (Port Chester)
  • Dec 13, 2018 / MilkBoy (Philadelphia)
  • Apr 14, 2019 / Special Los Lobos Stream from Sweetwater! (Mill Valley)
    Moonalice is supporting streaming of a this Los Lobos show at The Sweetwater in Mill Valley! As the show ...
  • Dec 15, 2018 / Gypsy Sally's (Washington )
Apr 20, 2019 / Slim's 420 Gathering of the Tribe! (San Francisco)
According to Moonalice legend, the Tribe gathers every year around this time to elevate its profile. By ...
Dec 17, 2018 / Still Partners (Sea Cliff)
Dec 1, 2018 / The Reel Fish Shop (Sonoma)
According to Moonalice Legend, tonight is our final concert of 2018. It has been a mind blowing year ......
Dec 12, 2018 / The Rising Sun Barn (Telford)
Dec 16, 2018 / The Saint (Asbury Park)
Jan 10, 2019 / Sweetwater Music Hall (Mill Valley)
According to Moonalice legend, this is a new year. They are calling it 2019, but a friend of ours hopes ...
Dec 14, 2018 / The Capitol Theatre (Port Chester)
Dec 13, 2018 / MilkBoy (Philadelphia)
Apr 14, 2019 / Special Los Lobos Stream from Sweetwater! (Mill Valley)
Moonalice is supporting streaming of a this Los Lobos show at The Sweetwater in Mill Valley! As the show ...
Dec 15, 2018 / Gypsy Sally's (Washington )

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry