Upcoming Concerts

  • Apr 19
    Shelter-In-Place Session #400
    Bay Area, CA
  • Apr 20
    420 Virtual Gathering of the Tribe Shelter-In-Place Session #401
    Bay Area, CA
  • Apr 21
    Shelter-In-Place Session #402
    Bay Area, CA
  • Apr 22
    Shelter-In-Place Session #403
    Bay Area, CA
  • Apr 23
    Shelter-In-Place Session #404
    Bay Area, CA
  • Apr 24
    Shelter-In-Place Session #405
    Bay Area, CA
  • Apr 25
    Full Moonalice Box of Chocolates Sampler Shelter-In-Place Session #406
    Bay Area, CA
Apr 19
Shelter-In-Place Session #400 - Bay Area, CA
Apr 20
420 Virtual Gathering of the Tribe Shelter-In-Place Session #401 - Bay Area, CA
Apr 21
Shelter-In-Place Session #402 - Bay Area, CA
Apr 22
Shelter-In-Place Session #403 - Bay Area, CA
Apr 23
Shelter-In-Place Session #404 - Bay Area, CA
Apr 24
Shelter-In-Place Session #405 - Bay Area, CA
Apr 25
Full Moonalice Box of Chocolates Sampler Shelter-In-Place Session #406 - Bay Area, CA

Moonalice News

  • Shelter-in-Place Tour: Statistics from the First 365 Days of Shows
  • Shelter-in-Place Tour: A Full Year of Daily Livestreams! Relix story
  • Full Moonalice Poster Artists Take On The Pandemic
  • 4/20 Posters!!! Check Them Out!!!
  • Moonlight In The Darkness Postponed - Enjoy Posters From Cancelled Dates
  • Tour dates cancelled; Announcement of Moonlight in Darkness livestream tour
  • Fear the coronavirus? Here’s how to watch live music from home
  • Barry Sless interviews on Grateful Web and KPFA's Dead to the World
  • Legendary Poster Artist Wes Wilson Dies at 82
  • Introducing ... Full Moonalice!
Shelter-in-Place Tour: Statistics from the First 365 Days of Shows
Shelter-in-Place Tour: A Full Year of Daily Livestreams! Relix story
Full Moonalice Poster Artists Take On The Pandemic
4/20 Posters!!! Check Them Out!!!
Moonlight In The Darkness Postponed - Enjoy Posters From Cancelled Dates
Tour dates cancelled; Announcement of Moonlight in Darkness livestream tour
Fear the coronavirus? Here’s how to watch live music from home
Barry Sless interviews on Grateful Web and KPFA's Dead to the World
Legendary Poster Artist Wes Wilson Dies at 82
Introducing ... Full Moonalice!

What To Watch (Archive)

  • Apr 13, 2021 / Shelter-In-Place Session #394 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 15, 2021 / Shelter-In-Place Session #396 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 12, 2021 / Shelter-In-Place Session #393 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 16, 2021 / Shelter-In-Place Session #397 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 11, 2021 / Box of Chocolates Sampler Shelter-In-Place Session #392 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 14, 2021 / Shelter-In-Place Session #395 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 17, 2021 / Shelter-In-Place Session #398 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 10, 2021 / Shelter-In-Place Session #391 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 9, 2021 / Shelter-In-Place Session #390 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
  • Apr 18, 2021 / Full Moonalice Box of Chocolates Sampler Shelter-In-Place Session #399 at Howling Moon Studios (Bay Area)
    As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 13, 2021 / Shelter-In-Place Session #394 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 15, 2021 / Shelter-In-Place Session #396 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 12, 2021 / Shelter-In-Place Session #393 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 16, 2021 / Shelter-In-Place Session #397 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 11, 2021 / Box of Chocolates Sampler Shelter-In-Place Session #392 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 14, 2021 / Shelter-In-Place Session #395 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 17, 2021 / Shelter-In-Place Session #398 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 10, 2021 / Shelter-In-Place Session #391 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 9, 2021 / Shelter-In-Place Session #390 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...
Apr 18, 2021 / Full Moonalice Box of Chocolates Sampler Shelter-In-Place Session #399 at Howling Moon Studios (Bay Area)
As our tour dates have been cancelled due to Covid-19, we continue with our daily "Shelter-In-Place Sessi...

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry