Upcoming Concerts

  • Oct 23
    Saturday Stream
    Howling Moon Studio, CA
  • Oct 30
    Saturday Stream
    Howling Moon Studio, CA
  • Nov 06
    Gold Country Fairgrounds & Event Center
    Auburn, CA
Oct 23
Saturday Stream - Howling Moon Studio, CA
Oct 30
Saturday Stream - Howling Moon Studio, CA
Nov 6
Gold Country Fairgrounds & Event Center - Auburn, CA

Moonalice News

  • Full Moonalice @ TxR Sep 4 w/ Stu Allen & Friends!
  • Twins Celebrate Their Birthday at Cloverdale Show!
  • GratefulWeb story about Days Between Festival! (With Photos!)
  • Full Moonalice’s Jason Crosby is out on tour with Jackson Browne!
  • T Sisters to release single from their new album!
  • Blues Blast Magazine features Lester Chambers in cover story
  • Full Moonalice Tour Returns!
  • Fan Creates Awesome Line Dance to Full Moonalice song, “Woo Woo”
  • Photos from Full Moonalice livestream for Relix on Twitch!
  • Shelter-in-Place Tour: Statistics from the First 365 Days of Shows
Full Moonalice @ TxR Sep 4 w/ Stu Allen & Friends!
Twins Celebrate Their Birthday at Cloverdale Show!
GratefulWeb story about Days Between Festival! (With Photos!)
Full Moonalice’s Jason Crosby is out on tour with Jackson Browne!
T Sisters to release single from their new album!
Blues Blast Magazine features Lester Chambers in cover story
Full Moonalice Tour Returns!
Fan Creates Awesome Line Dance to Full Moonalice song, “Woo Woo”
Photos from Full Moonalice livestream for Relix on Twitch!
Shelter-in-Place Tour: Statistics from the First 365 Days of Shows

What To Watch (Archive)

  • Sep 5, 2021 / Bottlerock Music Festival (Napa Valley)
    According to Moonalice legend, we are living in a time warp. Outside this festival, it is Labor Day Week...
  • Aug 28, 2021 / Saturday Stream (Howling Moon Studio)
    First time played: Someday, Paradise, Reunion, Sunshine, Bucky, Flat Earth Boogie Second time played: Ca...
  • Sep 18, 2021 / Ain't Necessarily Dead Fest (Auburn)
    According to Full Moonalice legend, the band has experienced 20% growth in 2021! Erika and Chloe have bea...
  • Sep 11, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Oct 16, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Oct 2, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Sep 25, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Aug 21, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Oct 9, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Sep 3, 2021 / Saturday Stream on Friday (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Sep 5, 2021 / Bottlerock Music Festival (Napa Valley)
According to Moonalice legend, we are living in a time warp. Outside this festival, it is Labor Day Week...
Aug 28, 2021 / Saturday Stream (Howling Moon Studio)
First time played: Someday, Paradise, Reunion, Sunshine, Bucky, Flat Earth Boogie Second time played: Ca...
Sep 18, 2021 / Ain't Necessarily Dead Fest (Auburn)
According to Full Moonalice legend, the band has experienced 20% growth in 2021! Erika and Chloe have bea...
Sep 11, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Oct 16, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Oct 2, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Sep 25, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Aug 21, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Oct 9, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Sep 3, 2021 / Saturday Stream on Friday (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry