Upcoming Concerts

  • Jul 18
    Sweetwater Music Hall
    Mill Valley, CA
  • Jul 19
    Michael's on Main
    Soquel, CA
  • Jul 20
    Ain't Necessarily Dead Fest
    Auburn, CA
  • Jul 21
    Point San Pablo Harbor
    Richmond, CA
  • Aug 01
    Moraga Summer Concert Series
    Moraga, CA
  • Aug 02
    Rancho Nicasio
    Nicasio, CA
  • Aug 03
    Petaluma Music Festival
    Petaluma, CA
  • Aug 07
    Union Square Live
    San Francisco, CA
  • Aug 09
    SF Giants Grateful Dead Tribute Night
    San Francisco, CA
  • Aug 10
    The Day After @ Nugget Campground
    Placerville, CA
Jul 18
Sweetwater Music Hall - Mill Valley, CA
Jul 19
Michael's on Main - Soquel, CA
Jul 20
Ain't Necessarily Dead Fest - Auburn, CA
Jul 21
Point San Pablo Harbor - Richmond, CA
Aug 1
Moraga Summer Concert Series - Moraga, CA
Aug 2
Rancho Nicasio - Nicasio, CA
Aug 3
Petaluma Music Festival - Petaluma, CA
Aug 7
Union Square Live - San Francisco, CA
Aug 9
SF Giants Grateful Dead Tribute Night - San Francisco, CA
Aug 10
The Day After @ Nugget Campground - Placerville, CA

Moonalice News

  • 420 Gathering of the Tribe -- Video Archive!!!
  • Jerry Day in San Francisco: check out the video archive!
  • Check this epic show from the Hopmonk in Sebastopol
  • Moonalice plays Dead!!!
  • Enjoy the video archive from Humbrews in Arcata, CA!
  • Enjoy the video archive from Moonalice at Fais Do Do in LA!
  • Enjoy archive video from 4/20!!!
  • Compliance with Global Data Protection Regulation (GDPR)
  • Hardly Strictly Bluegrass - A Privilege To Play
  • LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund
420 Gathering of the Tribe -- Video Archive!!!
Jerry Day in San Francisco: check out the video archive!
Check this epic show from the Hopmonk in Sebastopol
Moonalice plays Dead!!!
Enjoy the video archive from Humbrews in Arcata, CA!
Enjoy the video archive from Moonalice at Fais Do Do in LA!
Enjoy archive video from 4/20!!!
Compliance with Global Data Protection Regulation (GDPR)
Hardly Strictly Bluegrass - A Privilege To Play
LOCKN' FREE 2017 Livestream Courtesy of Ben and Jerry's, Airstream, and YouTube, with Suggested Donations to the Heal Charlottesville Fund

What To Watch (Archive)

  • Jul 5, 2019 / Winston's (San Diego)
    According to Moonalice legend, yesterday was a mind blowing week. First there was the earthquake. 6.4 i...
  • Jul 18, 2019 / Sweetwater Music Hall (Mill Valley)
    DDS Trio Notes: David Nelson joined for Friend of the Devil, Rocky Road Blues, Ripple. Ace of Cups jo...
  • Jul 6, 2019 / Teragram Ballroom (Los Angeles)
    According to Moonalice legend, mixing up song lyrics creates a giant risk of confusion. But this is LA. ...
  • Jul 7, 2019 / Bogie's at the Westlake Village Inn (Westlake)
    According to Moonalice, destiny has brought us back to Bogey’s, this time in the coming of our dear fri...
  • Jun 9, 2019 / Sweetwater Music Hall (Mill Valley)
    According to Moonalice legend, middle fingers are incredibly useful. Without them, we would be counting ...
  • Jun 5, 2019 / Union Square Live (San Francisco)
    According to Moonalice legend, the astonishing rainfall of recents months has led to some interesting dis...
  • Jun 19, 2019 / Surrealistic Summer Solstice Jam 3 (San Francisco)
    Dawn Holliday Productions presents Surrealistic Summer Solstice Jam #3! Musical director - Dan “Lebo...
  • Jul 17, 2019 / Union Square Live (San Francisco)
    Doobie Decibel System Jason Crosby - fiddle, keys Roger McNamee - rhythm guitar Dan Lebowitz - lead gu...
  • Jun 8, 2019 / Michael's On Main (Soquel)
    According to Moonalice legend, tonight is our first gig in Soquel, so we consulted the legend to learn ab...
  • Jul 3, 2019 / Union Square Live (San Francisco)
    According to Moonalice legend, today is July 3, a momentous day in American history. On this day in 1775...
Jul 5, 2019 / Winston's (San Diego)
According to Moonalice legend, yesterday was a mind blowing week. First there was the earthquake. 6.4 i...
Jul 18, 2019 / Sweetwater Music Hall (Mill Valley)
DDS Trio Notes: David Nelson joined for Friend of the Devil, Rocky Road Blues, Ripple. Ace of Cups jo...
Jul 6, 2019 / Teragram Ballroom (Los Angeles)
According to Moonalice legend, mixing up song lyrics creates a giant risk of confusion. But this is LA. ...
Jul 7, 2019 / Bogie's at the Westlake Village Inn (Westlake)
According to Moonalice, destiny has brought us back to Bogey’s, this time in the coming of our dear fri...
Jun 9, 2019 / Sweetwater Music Hall (Mill Valley)
According to Moonalice legend, middle fingers are incredibly useful. Without them, we would be counting ...
Jun 5, 2019 / Union Square Live (San Francisco)
According to Moonalice legend, the astonishing rainfall of recents months has led to some interesting dis...
Jun 19, 2019 / Surrealistic Summer Solstice Jam 3 (San Francisco)
Dawn Holliday Productions presents Surrealistic Summer Solstice Jam #3! Musical director - Dan “Lebo...
Jul 17, 2019 / Union Square Live (San Francisco)
Doobie Decibel System Jason Crosby - fiddle, keys Roger McNamee - rhythm guitar Dan Lebowitz - lead gu...
Jun 8, 2019 / Michael's On Main (Soquel)
According to Moonalice legend, tonight is our first gig in Soquel, so we consulted the legend to learn ab...
Jul 3, 2019 / Union Square Live (San Francisco)
According to Moonalice legend, today is July 3, a momentous day in American history. On this day in 1775...

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry