Upcoming Concerts

  • Jul 27
    4:20 Tuesdays
    Howling Moon Studio, CA
  • Jul 31
    Saturday Stream
    Howling Moon Studio, CA
  • Aug 03
    4:20 Tuesdays
    Howling Moon Studio, CA
  • Aug 06
    The Days Between @ Black Oak Ranch
    Laytonville, CA
  • Aug 07
    Petaluma Music Festival
    Petaluma, CA
  • Aug 20
    Friday Night Live Concert Series
    Cloverdale, CA
  • Sep 02
    The Krush Presents @ The Backyard
    Santa Rosa, CA
  • Sep 05
    Bottlerock Music Festival
    Napa Valley, CA
  • Sep 11
    June Lake Jam Fest
    June Lake, CA
Jul 27
4:20 Tuesdays - Howling Moon Studio, CA
Jul 31
Saturday Stream - Howling Moon Studio, CA
Aug 3
4:20 Tuesdays - Howling Moon Studio, CA
Aug 6
The Days Between @ Black Oak Ranch - Laytonville, CA
Aug 7
Petaluma Music Festival - Petaluma, CA
Aug 20
Friday Night Live Concert Series - Cloverdale, CA
Sep 2
The Krush Presents @ The Backyard - Santa Rosa, CA
Sep 5
Bottlerock Music Festival - Napa Valley, CA
Sep 11
June Lake Jam Fest - June Lake, CA

Moonalice News

  • Fan Creates Awesome Line Dance to Full Moonalice song, “Woo Woo”
  • Photos from Full Moonalice livestream for Relix on Twitch!
  • Shelter-in-Place Tour: Statistics from the First 365 Days of Shows
  • Shelter-in-Place Tour: A Full Year of Daily Livestreams! Relix story
  • Full Moonalice Poster Artists Take On The Pandemic
  • 4/20 Posters!!! Check Them Out!!!
  • Moonlight In The Darkness Postponed - Enjoy Posters From Cancelled Dates
  • Tour dates cancelled; Announcement of Moonlight in Darkness livestream tour
  • Fear the coronavirus? Here’s how to watch live music from home
  • Barry Sless interviews on Grateful Web and KPFA's Dead to the World
Fan Creates Awesome Line Dance to Full Moonalice song, “Woo Woo”
Photos from Full Moonalice livestream for Relix on Twitch!
Shelter-in-Place Tour: Statistics from the First 365 Days of Shows
Shelter-in-Place Tour: A Full Year of Daily Livestreams! Relix story
Full Moonalice Poster Artists Take On The Pandemic
4/20 Posters!!! Check Them Out!!!
Moonlight In The Darkness Postponed - Enjoy Posters From Cancelled Dates
Tour dates cancelled; Announcement of Moonlight in Darkness livestream tour
Fear the coronavirus? Here’s how to watch live music from home
Barry Sless interviews on Grateful Web and KPFA's Dead to the World

What To Watch (Archive)

  • Jun 26, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 24, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 6, 2021 / 4:20 Tuesdays (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 17, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jun 29, 2021 / 4:20 Tuesdays (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 3, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 13, 2021 / 4:20 Tuesdays (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 9, 2021 / Psychedelic Soul @ Terrapin Crossroads (San Rafael)
    According to Moonalice legend, it has been eighteen months and five days since our last concert … which...
  • Jul 10, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
  • Jul 20, 2021 / Psychedelic Soul @ Terrapin Crossroads Stream (San Rafael)
    Note: THIS IS A STREAM OF THE JULY 9TH TERRAPIN CROSSROADS SHOW that was not streamed live. According ...
Jun 26, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 24, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 6, 2021 / 4:20 Tuesdays (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 17, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jun 29, 2021 / 4:20 Tuesdays (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 3, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 13, 2021 / 4:20 Tuesdays (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 9, 2021 / Psychedelic Soul @ Terrapin Crossroads (San Rafael)
According to Moonalice legend, it has been eighteen months and five days since our last concert … which...
Jul 10, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we are cha...
Jul 20, 2021 / Psychedelic Soul @ Terrapin Crossroads Stream (San Rafael)
Note: THIS IS A STREAM OF THE JULY 9TH TERRAPIN CROSSROADS SHOW that was not streamed live. According ...

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry