Upcoming Concerts

  • Sep 25
    KPFZ Radio Benefit Concert @ Cache Creek Vineyards
    Clearlake Oaks, CA
  • Oct 02
    Hardly Strictly Bluegrass 22
    San Francisco, CA
  • Oct 04
    Double Feature! Moonalice + Summer of Soul at The Chapel (HSB Out Of The Park Event)
    San Francisco, CA
  • Oct 06
    KRSH Backyard Concert (Rescheduled from Sep 8)
    Santa Rosa, CA
Sep 25
KPFZ Radio Benefit Concert @ Cache Creek Vineyards - Clearlake Oaks, CA
Oct 2
Hardly Strictly Bluegrass 22 - San Francisco, CA
Oct 4
Double Feature! Moonalice + Summer of Soul at The Chapel (HSB Out Of The Park Event) - San Francisco, CA
Oct 6
KRSH Backyard Concert (Rescheduled from Sep 8) - Santa Rosa, CA

Moonalice News

  • Commemorating the 1969 Harlem Cultural Festival!!!
  • Moonalice Minute: Lester & Dylan Chambers (Episode 1)
  • Glide Magazine interviews Pete Sears!
  • Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
  • PopMatters: Bottlerock Napa review … featuring Moonalice
  • Moonalice Will Not Play Indoors Until Further Notice
  • Bottlerock Napa 2022: Photos by Bob Minkin
  • Riff Magazine: story about Moonalice with interviews, preview of BottleRock!
  • Songfacts podcast: Lester Chambers!
  • Summer of Soul -- Featuring Lester Chambers & The Chambers Brothers -- wins Academy Award!
Commemorating the 1969 Harlem Cultural Festival!!!
Moonalice Minute: Lester & Dylan Chambers (Episode 1)
Glide Magazine interviews Pete Sears!
Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
PopMatters: Bottlerock Napa review … featuring Moonalice
Moonalice Will Not Play Indoors Until Further Notice
Bottlerock Napa 2022: Photos by Bob Minkin
Riff Magazine: story about Moonalice with interviews, preview of BottleRock!
Songfacts podcast: Lester Chambers!
Summer of Soul -- Featuring Lester Chambers & The Chambers Brothers -- wins Academy Award!

What To Watch (Archive)

  • Sep 17, 2022 / Ain't Necessarily Dead Fest (Auburn)
    According to Moonalice legend, the past ten days have seen a lot of climate change impacts. Our show last...
  • Aug 13, 2022 / Saturday Stream (Howling Moon Studio)
  • Aug 2, 2022 / SF Giants Jerry Day (Triples Alley Set) (San Francisco)
    According to Moonalice legend, we are gathered here in Triples Alley after a two-year hiatus. The senior...
  • Sep 11, 2022 / June Lake Jam Fest (June Lake)
    According to Moonalice legend, hurricanes seldom occur in the Pacific Ocean and almost never reach Califo...
  • Sep 3, 2022 / Saturday Stream (Howling Moon Studio)
  • Sep 24, 2022 / Saturday Stream (Howling Moon Studio)
  • Jul 23, 2022 / Love on Haight (San Francisco)
    According to Moonalice legend, Haight Street has long been the home of San Francisco’s counterculture. ...
  • Sep 25, 2022 / KPFZ Radio Benefit Concert @ Cache Creek Vineyards (Clearlake Oaks)
    Given the likelihood of intense rain on Sunday 9/16 in Clearlake Oaks, our friends at KPFZ have decided t...
  • Aug 6, 2022 / Saturday Stream (Howling Moon Studio)
  • Aug 27, 2022 / Saturday Stream (Howling Moon Studio)
Sep 17, 2022 / Ain't Necessarily Dead Fest (Auburn)
According to Moonalice legend, the past ten days have seen a lot of climate change impacts. Our show last...
Aug 13, 2022 / Saturday Stream (Howling Moon Studio)
Aug 2, 2022 / SF Giants Jerry Day (Triples Alley Set) (San Francisco)
According to Moonalice legend, we are gathered here in Triples Alley after a two-year hiatus. The senior...
Sep 11, 2022 / June Lake Jam Fest (June Lake)
According to Moonalice legend, hurricanes seldom occur in the Pacific Ocean and almost never reach Califo...
Sep 3, 2022 / Saturday Stream (Howling Moon Studio)
Sep 24, 2022 / Saturday Stream (Howling Moon Studio)
Jul 23, 2022 / Love on Haight (San Francisco)
According to Moonalice legend, Haight Street has long been the home of San Francisco’s counterculture. ...
Sep 25, 2022 / KPFZ Radio Benefit Concert @ Cache Creek Vineyards (Clearlake Oaks)
Given the likelihood of intense rain on Sunday 9/16 in Clearlake Oaks, our friends at KPFZ have decided t...
Aug 6, 2022 / Saturday Stream (Howling Moon Studio)
Aug 27, 2022 / Saturday Stream (Howling Moon Studio)

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry