Upcoming Concerts

  • Jan 29
    Saturday Stream
    Howling Moon Studio, CA
  • Feb 25
    Felton Music Hall
    Felton, CA
  • Feb 26
    Sweetwater Music Hall
    Mill Valley, CA
  • Apr 10
    Skull & Roses Festival
    Ventura, CA
  • Apr 15
    Soul Revival's Grateful Easter Weekend @ Yokayo Ranch
    Ukiah, CA
  • Apr 16
    Soul Revival’s Grateful Easter Weekend - Day 2
    Ukiah, CA
  • May 28
    BottleRock Festival
    Napa Valley, CA
  • Jun 12
    The Hog Farm Hideaway
    Laytonville, CA
Jan 29
Saturday Stream - Howling Moon Studio, CA
Feb 25
Felton Music Hall - Felton, CA
Feb 26
Sweetwater Music Hall - Mill Valley, CA
Apr 10
Skull & Roses Festival - Ventura, CA
Apr 15
Soul Revival's Grateful Easter Weekend @ Yokayo Ranch - Ukiah, CA
Apr 16
Soul Revival’s Grateful Easter Weekend - Day 2 - Ukiah, CA
May 28
BottleRock Festival - Napa Valley, CA
Jun 12
The Hog Farm Hideaway - Laytonville, CA

Moonalice News

  • Neil Young vs Spotify: Where We Stand
  • Great Press for “Woo Woo”!
  • Moonalice releases new single — Woo Woo!
  • Moonalice Finishes 2021 In Golden Gate Park: Howl!
  • San Francisco Chronicle features "Time Has Come Today"!
  • Lighting100 in Nashville features "Time Has Come Today" as pick of the week!
  • San Francisco Chronicle promotes "Time Has Come Today"!
  • Moonalice "Time Has Come Today" Available On All Streaming Services
  • BREAKING: MOONALICE HAS A LABEL!
  • Full Moonalice @ TxR Sep 4 w/ Stu Allen & Friends!
Neil Young vs Spotify: Where We Stand
Great Press for “Woo Woo”!
Moonalice releases new single — Woo Woo!
Moonalice Finishes 2021 In Golden Gate Park: Howl!
San Francisco Chronicle features "Time Has Come Today"!
Lighting100 in Nashville features "Time Has Come Today" as pick of the week!
San Francisco Chronicle promotes "Time Has Come Today"!
Moonalice "Time Has Come Today" Available On All Streaming Services
BREAKING: MOONALICE HAS A LABEL!
Full Moonalice @ TxR Sep 4 w/ Stu Allen & Friends!

What To Watch (Archive)

  • Dec 25, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Jan 15, 2022 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Nov 27, 2021 / Saturday Stream (Howling Moon Studio)
    The Saturday of Thanksgiving weekend was also Day 3 of Get Back, the Beatles documentary on Disney+. To s...
  • Jan 1, 2022 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Dec 18, 2021 / HOWL @ The Golden Gate Bandshell (San Francisco)
    According to Moonalice legend, tonight is the last full moon of 2021. It is one of the shortest nights of...
  • Jan 8, 2022 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Dec 4, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Nov 24, 2021 / Saturday Stream (Rescheduled) (Howling Moon Studio)
    NOTE: Due a last minute screw up on the part of the performer, this show got moved from Saturday to the W...
  • Dec 11, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Jan 22, 2022 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Dec 25, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Jan 15, 2022 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Nov 27, 2021 / Saturday Stream (Howling Moon Studio)
The Saturday of Thanksgiving weekend was also Day 3 of Get Back, the Beatles documentary on Disney+. To s...
Jan 1, 2022 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Dec 18, 2021 / HOWL @ The Golden Gate Bandshell (San Francisco)
According to Moonalice legend, tonight is the last full moon of 2021. It is one of the shortest nights of...
Jan 8, 2022 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Dec 4, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Nov 24, 2021 / Saturday Stream (Rescheduled) (Howling Moon Studio)
NOTE: Due a last minute screw up on the part of the performer, this show got moved from Saturday to the W...
Dec 11, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Jan 22, 2022 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry