Upcoming Concerts

  • Jul 02
    Saturday Stream
    Howling Moon Studio, CA
  • Jul 08
    Oregon Country Fair
    Veneta, OR
  • Jul 09
    Oregon Country Fair
    Veneta, OR
  • Jul 20
    "Music in the Park" at Truckee River Park Amphitheater
    Truckee, CA
  • Jul 21
    Moraga Commons Park
    Moraga, CA
  • Jul 23
    Love on Haight
    San Francisco, CA
  • Aug 06
    Salmon Fest
    Ninilchik, AK
  • Aug 07
    Salmon Fest
    Ninilchik, AK
  • Sep 08
    KRSH Backyard Concert
    Santa Rosa, CA
  • Sep 10
    June Lake Jam Fest
    June Lake, CA
Jul 2
Saturday Stream - Howling Moon Studio, CA
Jul 8
Oregon Country Fair - Veneta, OR
Jul 9
Oregon Country Fair - Veneta, OR
Jul 20
"Music in the Park" at Truckee River Park Amphitheater - Truckee, CA
Jul 21
Moraga Commons Park - Moraga, CA
Jul 23
Love on Haight - San Francisco, CA
Aug 6
Salmon Fest - Ninilchik, AK
Aug 7
Salmon Fest - Ninilchik, AK
Sep 8
KRSH Backyard Concert - Santa Rosa, CA
Sep 10
June Lake Jam Fest - June Lake, CA

Moonalice News

  • Commemorating the 1969 Harlem Cultural Festival!!!
  • Moonalice Minute: Lester & Dylan Chambers (Episode 1)
  • Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
  • PopMatters: Bottlerock Napa review … featuring Moonalice
  • Moonalice Will Not Play Indoors Until Further Notice
  • Bottlerock Napa 2022: Photos by Bob Minkin
  • Riff Magazine: story about Moonalice with interviews, preview of BottleRock!
  • Songfacts podcast: Lester Chambers!
  • Summer of Soul -- Featuring Lester Chambers & The Chambers Brothers -- wins Academy Award!
  • Wonderful TV interview with Lester Chambers!`
Commemorating the 1969 Harlem Cultural Festival!!!
Moonalice Minute: Lester & Dylan Chambers (Episode 1)
Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
PopMatters: Bottlerock Napa review … featuring Moonalice
Moonalice Will Not Play Indoors Until Further Notice
Bottlerock Napa 2022: Photos by Bob Minkin
Riff Magazine: story about Moonalice with interviews, preview of BottleRock!
Songfacts podcast: Lester Chambers!
Summer of Soul -- Featuring Lester Chambers & The Chambers Brothers -- wins Academy Award!
Wonderful TV interview with Lester Chambers!`

What To Watch (Archive)

  • Jun 4, 2022 / Crooked Lane Brewery (Auburn)
    According to Moonalice legend, this band has gotten into time travel … and we are taking all of you wit...
  • Jun 25, 2022 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Jun 20, 2022 / Re-broadcast: The Hog Farm Hideaway (Laytonville)
    According to Moonalice Legend, bandwidth was in short supply for this show...
  • Jun 10, 2022 / Friday Night Live at the Plaza (Cloverdale)
    According to Moonalice legend, the town of Cloverdale was incorporated in 1872 when the San Francisco and...
  • Jun 19, 2022 / Re-Broadcast: Fairfax Festival (Fairfax)
    Due to poor internet connectivity at the venue, view »
  • Jun 18, 2022 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Jun 5, 2022 / Redwood Mountain Faire (Felton)
    According to Moonalice legend, the rain in Felton falls mainly in the winter months. You may be wondering...
  • Jun 3, 2022 / Golden Gate Bandshell (San Francisco)
    According to Moonalice legend, it’s 4:20 somewhere. Always. We knew the phrase applied to the time of...
  • Jun 11, 2022 / Fairfax Festival - Green Park Stage (Fairfax)
    Due to poor internet connectivity at the venue, this show will be broadcast 6/19 at 4:20pm
  • Jun 12, 2022 / The Hog Farm Hideaway (Laytonville)
    According to Moonalice legend, we are gathered here today to celebrate two of the best things about Ameri...
Jun 4, 2022 / Crooked Lane Brewery (Auburn)
According to Moonalice legend, this band has gotten into time travel … and we are taking all of you wit...
Jun 25, 2022 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Jun 20, 2022 / Re-broadcast: The Hog Farm Hideaway (Laytonville)
According to Moonalice Legend, bandwidth was in short supply for this show...
Jun 10, 2022 / Friday Night Live at the Plaza (Cloverdale)
According to Moonalice legend, the town of Cloverdale was incorporated in 1872 when the San Francisco and...
Jun 19, 2022 / Re-Broadcast: Fairfax Festival (Fairfax)
Due to poor internet connectivity at the venue, view »
Jun 18, 2022 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Jun 5, 2022 / Redwood Mountain Faire (Felton)
According to Moonalice legend, the rain in Felton falls mainly in the winter months. You may be wondering...
Jun 3, 2022 / Golden Gate Bandshell (San Francisco)
According to Moonalice legend, it’s 4:20 somewhere. Always. We knew the phrase applied to the time of...
Jun 11, 2022 / Fairfax Festival - Green Park Stage (Fairfax)
Due to poor internet connectivity at the venue, this show will be broadcast 6/19 at 4:20pm
Jun 12, 2022 / The Hog Farm Hideaway (Laytonville)
According to Moonalice legend, we are gathered here today to celebrate two of the best things about Ameri...

How Moonalice came to be . . .

How Moonalice came to be . . .

According to Moonalice legend, we have never shared the backstory on Moonalice. Here it is, from my perspective:

When Elevation Partners started in 2004, Bono and I began a project to help recording artists. Known as "Project Independence," the idea was to enable artists to do something they had never done before: use the balance sheet value of their copyrights and publishing. Artists have always collected royalties, but few have used the present value of their assets. (Historically, record labels and music publishers have gotten all the balance sheet value.) By sharing that balance sheet value in Project Independence, artists would be positioned to buy back the rest of their copyrights from labels that go under. It was a good idea, but a huge threat to the status quo in the music industry. After three years of hard work, we were ready to sign the first two mega-artists to Project Independence when a music lawyer persuaded one of the bands not to sign, which effectively killed the project.

What I discovered was that the leaders of the music industry do not want to change anything. The only way to have a positive impact would be by example. One of my partners on Project Independence, the amazing T Bone Burnett, offered to produce an album if we would create a "new band, with new music and new legend." That's how Moonalice was born.

The idea was simple: create a band the way I would a tech start-up, leveraging technology wherever possible. Thanks to T Bone, our first album was destined to be pretty amazing. Sadly, the music industry had no interest in it. That's when we decided we could no longer afford our manager, publicist and label. We put all of our energy into social networks. I started a group on Facebook and Tracy Sheridan got me started on Twitter. We tried a few things and built the beginnings of our social net. Soon thereafter, I discovered the amazing Gail Barnes who taught me most of what I know about Facebook and Twitter. The experiments were really fun: Twittercasts, Twitter Radio, Moonalice Forum. Then Glenn Evans bought a video camera and things got really interesting. Tim Stiegler introduced us to Livestream. Jon Luini helped me figure out a web strategy, then he brought in PROD to design a site and MobileRider to implement our satellite network and HTML 5. Together, Jon, PROD, and MobileRider created a site with integrated social networking and HTML audio and video players. And somehow along the way, 1.1 million people downloaded "It's 4:20 Somewhere."

That's the story so far . . .

3 comments | Login or Register to post comments

Tribe Comments

Bob Aronson's picture

Happy Birthday, Roger!

shaman's picture

hey, Chubby - just wanna say thanx for the great 420 party at Slims and for all you do. it's a great perspective you shared on your bio page. peace and keep it up

larzap1545's picture

A great story, and the rest,as they say, is history. I'm very glad to have rode along on your journey. I love the music. Thanks for sharing your story. Larry