According to Wikipedia, the English translation of the word Fresno is "white ash." Apparently they were referring to a tree. According to Moonalice legend, the Moonalice word "Fresno" also means white ash, but it refers to the powerdery residue left over when you burn hemp.

According to Moonalice legend, the tribe first settled in Fresno as the result of a dream. Three hundred years ago, the great Moonalice chief Warren Zevon Moonalice enjoyed a powerful after dinner smoke and passed out under the stars. He dreamed of heaven on earth and had a vision of an elevator made of grain that would take him there. In his dream, he saw the future: an agricultural oasis at the intersection of three major highways. He had no idea what a highway was, but made his way to present day Fresno and planted all of his hemp seeds. The ground was endlessly bountiful. The tribe inhaled deeply and lived happily ever after.

According to Moonalice legend, today is the 52nd anniversary of the Ford Edsel, official automotive vehicle of the Moonalice tribe. All hail the Edsel.