Upcoming Concerts

  • Oct 23
    Saturday Stream
    Howling Moon Studio, CA
  • Oct 30
    Saturday Stream
    Howling Moon Studio, CA
  • Nov 06
    Gold Country Fairgrounds & Event Center
    Auburn, CA
Oct 23
Saturday Stream - Howling Moon Studio, CA
Oct 30
Saturday Stream - Howling Moon Studio, CA
Nov 6
Gold Country Fairgrounds & Event Center - Auburn, CA

Moonalice News

  • Full Moonalice @ TxR Sep 4 w/ Stu Allen & Friends!
  • Twins Celebrate Their Birthday at Cloverdale Show!
  • GratefulWeb story about Days Between Festival! (With Photos!)
  • Full Moonalice’s Jason Crosby is out on tour with Jackson Browne!
  • T Sisters to release single from their new album!
  • Blues Blast Magazine features Lester Chambers in cover story
  • Full Moonalice Tour Returns!
  • Fan Creates Awesome Line Dance to Full Moonalice song, “Woo Woo”
  • Photos from Full Moonalice livestream for Relix on Twitch!
  • Shelter-in-Place Tour: Statistics from the First 365 Days of Shows
Full Moonalice @ TxR Sep 4 w/ Stu Allen & Friends!
Twins Celebrate Their Birthday at Cloverdale Show!
GratefulWeb story about Days Between Festival! (With Photos!)
Full Moonalice’s Jason Crosby is out on tour with Jackson Browne!
T Sisters to release single from their new album!
Blues Blast Magazine features Lester Chambers in cover story
Full Moonalice Tour Returns!
Fan Creates Awesome Line Dance to Full Moonalice song, “Woo Woo”
Photos from Full Moonalice livestream for Relix on Twitch!
Shelter-in-Place Tour: Statistics from the First 365 Days of Shows

What To Watch (Archive)

  • Sep 18, 2021 / Ain't Necessarily Dead Fest (Auburn)
    According to Full Moonalice legend, the band has experienced 20% growth in 2021! Erika and Chloe have bea...
  • Oct 2, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Sep 11, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Aug 28, 2021 / Saturday Stream (Howling Moon Studio)
    First time played: Someday, Paradise, Reunion, Sunshine, Bucky, Flat Earth Boogie Second time played: Ca...
  • Sep 25, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Sep 3, 2021 / Saturday Stream on Friday (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Aug 21, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Oct 16, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Oct 9, 2021 / Saturday Stream (Howling Moon Studio)
    Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
  • Sep 5, 2021 / Bottlerock Music Festival (Napa Valley)
    According to Moonalice legend, we are living in a time warp. Outside this festival, it is Labor Day Week...
Sep 18, 2021 / Ain't Necessarily Dead Fest (Auburn)
According to Full Moonalice legend, the band has experienced 20% growth in 2021! Erika and Chloe have bea...
Oct 2, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Sep 11, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Aug 28, 2021 / Saturday Stream (Howling Moon Studio)
First time played: Someday, Paradise, Reunion, Sunshine, Bucky, Flat Earth Boogie Second time played: Ca...
Sep 25, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Sep 3, 2021 / Saturday Stream on Friday (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Aug 21, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Oct 16, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Oct 9, 2021 / Saturday Stream (Howling Moon Studio)
Following 420 daily "Shelter-In-Place" streams, live shows are finally starting to open up and we will co...
Sep 5, 2021 / Bottlerock Music Festival (Napa Valley)
According to Moonalice legend, we are living in a time warp. Outside this festival, it is Labor Day Week...

From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!

Roger McNamee is both a musician as well as an admin of his band Moonalice’s Facebook page. Over the past five years Moonalice has built itself from a small regional band in San Francisco, to a national touring act, and, according to Roger, “Our Facebook page has been the key way that we’ve done that.”

In an interview in Mashable last year Roger described his “5 Tips For Facebook Marketing Success.”

1. Post a Lot. How much is a lot? Between 10 and 20 times a day. Roger says, "There's no chance of anyone getting more than a few." Content is important too. He continues, "If you're sending spam, that's horseshit."
2. Take Risks. Roger’s love of animals is reflected in the feed. He says that initially some fans were turned off by the animal shots, but overall the lovers outnumbered the haters, and the animals survived to become a key part of the content.
3. Buy Facebook Ads. Roger stresses that the content of the ads — which are usually posts that are boosted to be seen by a wider circle of potential fans — is very important, "We look for real stories, authenticity."
4. Make it a Real Dialogue. A Facebook Page shouldn't be a vehicle for one-way communication. "Answer the emails, 'Like' the comments," Roger says. "Let them know their voice matters."
5. Be Upbeat. In contrast to traditional media, Facebook is mostly full of good news, Roger says. A sour attitude doesn't play well on the platform. "Don't sit there and whine at people. Remember, this is supposed to be fun."

In this video Roger describes how Moonalice has grown its Facebook audience through consistently engaging content – music, art, humor and really funny animal pictures and through spending a few dollars each month to reach a lot more people.

“We’ve worked super hard on content to make it something people will share,” Roger says, and continues, “Moonalice has developed a relationship with its fans and delivers content consistent with that relationship.”

Roger makes the case that anyone can do what Moonalice has done and describes how the person who works with him has done just this with a number of other pages, and across a lot of different categories. He concludes by saying, “It’s not hard. It’s really, really gratifying when it works.”

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Tribe Comments

alright brother